Mobile network · prepaid SIM (India)
INFLUENCER MARKETING & META ADS
Challenge
What the client needed solved — and how we framed the engagement.
The problem
Jio’s prepaid and data plans move fast—creators and paid media had to communicate offers accurately (validity, benefits, fair-use) while staying engaging, without fatiguing audiences or fragmenting message across Reels, Stories, and Meta feeds.
Our approach
We tiered creators by audience fit with compliance-approved briefs and coordinated go-live windows, while running separate Meta reach vs. conversion campaigns with retargeting from site and engagement signals. Top creator assets fed paid amplification; creative refreshed every two weeks on Meta with learning agendas before each flight.
What we delivered
Scope shipped across design, build, and growth — end to end.
- 01Creator roster (macro / micro / nano) & plan-offer briefs
- 02Asset toolkit (logo, disclaimers, CTA hooks)
- 03Quarterly Meta media plan & budget allocation
- 04Ad sets for plan offers, upgrades & retargeting
- 05Static + short-video creative variants (paid + creator)
- 06Live coordination during launch week
- 07Weekly pacing, optimization logs & wrap reporting
Results & impact
Measured outcomes from the engagement — lead quality, efficiency gains, and operational learnings.
- 0185+ creator posts delivered on schedule
- 0248M+ cumulative reach across creator cohorts
- 033.2% average engagement on priority Reels
- 0426% improvement in Meta cost-per-result (flight 1 → 3)
- 05Retargeting pool grew 40% within frequency caps
- 06Top creator assets flagged for paid reuse; aligned with organic Jio teams