Passenger vehicles · automotive

LEAD GENERATION PROGRAM

Hyundai Motors

Car lead generation for Hyundai — test-drive and brochure requests aligned to model launches and dealer territories across India.

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Completed project2025
Hyundai dealership sign with logo against blue sky — automotive lead generation

Challenge

What the client needed solved — and how we framed the engagement.

The problem

Hyundai competes for the same high-intent car buyers in crowded auctions. Campaigns had to differentiate by model, protect lead quality, and arm dealers with enough context to follow up quickly.

Our approach

Separate funnels per vehicle family (hatchback, SUV, sedan), localized ad copy, and retargeting from site engagement. We optimized for qualified form submits and shared weekly lead-quality reviews with the client team.

Key outcome

Built a repeatable lead engine producing 2,100+ monthly car inquiries with dealer-actionable reporting within 24 hours.

What we delivered

Scope shipped across design, build, and growth — end to end.

  • 01Model-level campaign architecture & budget pacing
  • 02Conversion landing pages with offer modules
  • 03Lead forms with validation / OTP where required
  • 04Dealer territory tagging on every lead
  • 05Quarterly executive performance summary

Tools & platforms

  • Meta Ads
  • Google Ads
  • Tag Manager
  • Looker Studio
  • Sheets automation

Results & impact

Measured outcomes from the engagement — lead quality, efficiency gains, and operational learnings.

  • 012,100+ average monthly qualified car inquiries over 6 months
  • 0222% reduction in wasted spend via audiences & form fixes
  • 03Improved dealer feedback on lead relevance
  • 04Handoff documentation for internal media teams
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