Corporate cricket · event organizers

GOOGLE & META ADS

BCPL

Paid media for BCPL (Bhartiya Corporate Premier League) — India’s corporate cricket platform for working professionals: registrations, seasons, and fan reach.

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Completed project2025
Cricket match in action — batsman, bowler, and fielders during a live game — BCPL corporate premier league

Challenge

What the client needed solved — and how we framed the engagement.

The problem

As corporate cricket organizers, BCPL faces sharp seasonality—player registration windows, auctions, and marquee fixtures need concentrated media bursts without waste in off-weeks.

Our approach

Search captured branded and category intent (“corporate cricket league”, city teams); Meta built awareness and retargeted site visitors with countdown and fixture creative tied to the official calendar.

Key outcome

Drove 3,200+ registration intents during season bursts with fixture-linked creative and search capture for corporate cricket queries.

What we delivered

Scope shipped across design, build, and growth — end to end.

  • 01Cross-platform season media strategy
  • 02Google Search + Display for registrations
  • 03Meta prospecting & retargeting funnels
  • 04Fixture-linked creative calendar
  • 05End-of-season performance summary

Tools & platforms

  • Google Ads
  • Meta Ads
  • YouTube
  • Landing pages
  • GA4

Results & impact

Measured outcomes from the engagement — lead quality, efficiency gains, and operational learnings.

  • 013,200+ registration-related conversions tracked
  • 0219% lower cost-per-registration vs. opening fixtures
  • 03Strong impression share on branded search terms
  • 04Framework ready for the next BCPL season
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