Motorcycles & two-wheelers

LEAD GENERATION CAMPAIGN

Hero MotoCorp

Lead generation for India’s largest motorcycle company — paid media, model offers, and dealer-ready inquiry handoffs across key markets.

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Completed project2025
Motorcycle at a modern dealership with a customer consultation — Hero MotoCorp two-wheeler lead generation

Challenge

What the client needed solved — and how we framed the engagement.

The problem

Hero MotoCorp needed purchase-intent leads for motorcycles and scooters across dozens of cities—without flooding dealers with low-quality inquiries or mismatched model interest.

Our approach

We structured Meta campaigns by region and bike segment, built mobile landing pages per offer, and routed leads into the dealer CRM with source tracking. Creative highlighted mileage, EMI, and festival offers; audiences were refined using form quality and call-connect signals.

Key outcome

Delivered 12,400+ qualified leads in 14 weeks with a 38% improvement in cost-per-qualified-lead versus the opening flight baseline.

What we delivered

Scope shipped across design, build, and growth — end to end.

  • 01National Meta media plan with regional budget splits
  • 02Landing pages per model / offer (Hindi & English)
  • 03Bike-focused creative (static + short video)
  • 04Lead validation and CRM field mapping
  • 05Weekly CPL / CPQL reporting for marketing & dealer ops

Tools & platforms

  • Meta Ads Manager
  • Google Analytics 4
  • Lead forms
  • CRM integration
  • Looker Studio

Results & impact

Measured outcomes from the engagement — lead quality, efficiency gains, and operational learnings.

  • 0112,400+ leads with 68% dealer contact rate within 48 hours
  • 0238% CPQL improvement from flight 1 to flight 4
  • 03Top regions identified for seasonal bike launch scale-up
  • 04Playbook documented for festival and new-model campaigns
NextHyundai Motors
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