Clothing & fashion retail

BRANDING, WEBSITE & DIGITAL MARKETING

Rangi Bawri

Brand identity, website, and digital marketing for a clothing label — lookbooks, collections, and always-on campaigns that drive discovery and sales.

Start a similar project
Completed project2024–2025
Woman wearing a colorful Indian saree — Rangi Bawri ethnic fashion retail

Challenge

What the client needed solved — and how we framed the engagement.

The problem

Rangi Bawri needed a distinct fashion POV online—consistent visuals across collections, sizing clarity, and channels that convert browsers into buyers and retail partners.

Our approach

We built a colour-rich identity system, a shoppable website with collection pages, and aligned Instagram / Meta campaigns to drops and festivals. Photography direction emphasized fabric, fit, and occasion wear.

Key outcome

Launched a cohesive fashion brand online with 55% growth in organic sessions and 2.4× social engagement in the first 90 days post-launch.

What we delivered

Scope shipped across design, build, and growth — end to end.

  • 01Logo, palette, typography & fashion brand guidelines
  • 02Social templates for drops & sales
  • 03Collection-led marketing website
  • 04Shop / inquiry landing sections
  • 05Launch-season paid & organic content plan

Tools & platforms

  • Figma
  • Web stack
  • Meta Ads
  • Instagram Shopping
  • Canva templates

Results & impact

Measured outcomes from the engagement — lead quality, efficiency gains, and operational learnings.

  • 0155% increase in organic sessions (90 days post-launch)
  • 022.4× Instagram engagement vs. pre-refresh baseline
  • 03Unified look across web, social, and lookbook PDFs
  • 04Campaign assets ready for seasonal collections
PreviousBCPLNextWild Nectar
All projectsStart a similar project