Electric vehicles

INFLUENCER MARKETING

Vida EV

Influencer marketing for Vida EV—creator content explaining electric vehicles, test rides, charging, and urban mobility benefits.

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Completed project2025
Electric vehicle charging — Vida EV influencer marketing

Challenge

What the client needed solved — and how we framed the engagement.

The problem

EV brands must educate buyers on range, charging, and total cost of ownership—while keeping short-form video exciting and technically accurate.

Our approach

We selected auto and tech creators, supplied fact-checked talking points on Vida models, coordinated test-ride capture, and timed posts to launch milestones. UTMs tracked engagement and traffic proxies.

Key outcome

Activated 32 creators with 19M+ views on education-led EV content during the launch window.

What we delivered

Scope shipped across design, build, and growth — end to end.

  • 01Creator strategy & tiered shortlist
  • 02Compliance-approved EV claims deck
  • 03Launch-fortnight content calendar
  • 04Test-ride day coordination support
  • 05Recap with top assets for paid reuse

Tools & platforms

  • Instagram
  • YouTube
  • Creator tools
  • UTM analytics

Results & impact

Measured outcomes from the engagement — lead quality, efficiency gains, and operational learnings.

  • 0132 creator videos / reels on schedule
  • 0219M+ total views across platforms
  • 034.1% engagement on educational explainers
  • 04Phase-two creator recommendations delivered
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