Fitness & wellness

MEMBER APP & RETENTION MARKETING

Pulse Fitness Collective

A multi-location gym brand wanted a member app for class booking and habit-building campaigns—reducing churn and making trainers visible between visits.

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Completed project2025
Athlete running on a curved treadmill in a bright modern gym — Pulse Fitness Collective

Challenge

What the client needed solved — and how we framed the engagement.

The problem

Pulse relied on third-party booking tools and generic email blasts. Members dropped off after trial periods, and trainers had no direct channel to re-engage clients between sessions.

Our approach

We built a branded iOS and Android app with class schedules, waitlists, and trainer messaging. Lifecycle campaigns nudge members based on visit frequency; push and email work together for challenges and renewals.

Key outcome

Shipped a cross-platform member app with 18K+ installs in the first quarter and a 21% lift in 90-day retention among active members.

What we delivered

Scope shipped across design, build, and growth — end to end.

  • 01iOS & Android member app (booking, profile, streaks)
  • 02Trainer messaging and class waitlist flows
  • 03Retention campaigns (push, email, in-app)
  • 04Admin console for locations and class templates
  • 05Launch creative and app-store optimization assets

Tools & platforms

  • React Native
  • Firebase
  • Stripe
  • Klaviyo
  • Meta Ads
  • GA4

Results & impact

Measured outcomes from the engagement — lead quality, efficiency gains, and operational learnings.

  • 0118,400+ app installs in the first 90 days post-launch
  • 0221% improvement in 90-day retention for active members
  • 0334% of class bookings moved from web to in-app
  • 04Trainer NPS up 19 points after in-app messaging rollout
PreviousNorthwind Supply Co.
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